Last updated: 19 November 2025
Doggo Trading Pty Ltd (ABN 76 686 271 830) (“Doggo”, “we”, “us” or “our”) operates www.doggo.com.au and the related mobile sites, apps and services (collectively the “Doggo Services”). We are committed to protecting your privacy and managing your personal information in an open and transparent way. This Privacy Policy explains how we collect, use, disclose and protect personal information, and how you can access, correct or complain about the handling of your information. By using the Doggo Services you agree to the handling of your personal information as described below.
Doggo elects to be treated as an “organisation” under section 6EA of the Privacy Act 1988 (Cth) and complies with the Australian Privacy Principles (APPs).
This Privacy Policy applies to personal information we collect in connection with:
It does not cover third-party websites or services linked from our website. Those services have their own privacy policies.
“Personal information” has the meaning given in the Privacy Act and generally means information or an opinion about an identified individual, or an individual who is reasonably identifiable. Some personal information is “sensitive information”, such as health information, biometric identifiers or criminal records. We only collect sensitive information when reasonably necessary for our functions and with your consent or as otherwise permitted by law.
We generally collect and hold the following categories of personal information.
We may use a third-party provider to verify user identity and do not store copies or details of identity documents, biometric checks or facial images held by that provider. Government-related identifiers are handled in accordance with the Privacy Act.
Listing details (such as puppy profiles, breed, age, microchip number, pedigree and registration information), photos, videos, descriptions you upload, and your preferences. Pet information may become personal when reasonably linked to you.
Messages sent via the Doggo platform, emails and other communications with us (including support requests, feedback, complaints, surveys), and call notes or recordings where calls are recorded.
IP address, device identifiers, browser type and settings, operating system, mobile network and device information, pages visited, links clicked, time spent, referring URLs and interactions with emails or in-product notifications collected via cookies and similar technologies.
Your marketing preferences (email, SMS, push notifications), information about your interests and engagement with our content and offers, and participation in promotions, surveys or referral programs.
CVs, employment history, qualifications, referees, right-to-work information, background checks (where lawful and with consent), emergency contact details and other HR information. Where the employee records exemption applies, some handling may occur outside the APPs but we aim to treat employee and contractor information consistently with this Privacy Policy.
You may give us personal information when you create or update an account, use the marketplace, messaging tools or forms, participate in promotions, contact us by email/phone/chat/social media, or apply for a job, advisor or contractor role.
We automatically collect certain technical and usage data through cookies, pixels, SDKs and similar technologies implemented by us or our service providers and partners.
We may receive information from identity verification providers, payment and financial service providers, breeders/rescues/partners, analytics and advertising partners, referees or background checking services, recruiters and public sources (e.g. ASIC or public registries). If we receive information we did not solicit, we handle it in accordance with the Privacy Act.
We collect, hold, use and disclose personal information only when reasonably necessary for our functions and activities or as permitted by law, including:
Creating, verifying and managing user accounts, enabling users to connect and transact, creating and displaying listings, and facilitating communications.
Verifying identity and eligibility, confirming breeder/rescue/business credentials, monitoring and preventing fraud or misuse, investigating complaints and enforcing our policies.
Facilitating payments, payouts, refunds and chargebacks, maintaining transaction records and complying with taxation, anti-money laundering and other legal obligations.
Responding to questions, feedback and complaints, diagnosing technical issues, analysing usage and performance, and developing new features and offerings.
Sending marketing communications (email, SMS, push), personalising content and offers based on your use of the services, and running promotions, referral, loyalty or rewards programs. You can opt out at any time (see section 9).
Complying with laws and lawful requests, responding to regulators or law enforcement, managing claims, disputes and proceedings, and maintaining records to demonstrate compliance.
We may use algorithms, scoring models and automated tools (including AI and machine learning) to rank or recommend listings, detect suspected fraud or suspicious activity, and tailor content or offers. As at the date of this policy we do not rely on automated decision-making alone to make decisions that have legal or similarly significant effects without human review. If you have concerns about an automated outcome you can contact us and we will review the decision where reasonably practicable.
We use cookies and similar technologies to recognise you and your devices, keep you signed in, remember preferences, understand and improve service performance, measure marketing effectiveness and deliver relevant ads and content. You can control cookies through your browser settings and, in some cases, in-product controls or third-party opt-out tools. Disabling cookies may limit certain features.
We may send direct marketing communications by email, SMS, push notifications or online advertising in accordance with applicable laws. You can opt out by clicking “unsubscribe” in an email, replying STOP to an SMS (where available) or contacting us using the details in section 16. We may still send service and transactional messages (account notifications, important updates, security alerts and responses to enquiries).
When you interact through the marketplace we may share relevant contact and transaction information between buyers, breeders, rescues and partners to enable the transaction and any follow-up.
We share information with trusted providers that help operate, secure and improve the Doggo Services (hosting, cloud storage, payments, identity verification, analytics, marketing, communications, customer support, professional advisers and more). These providers only receive information necessary to perform their services and are required to handle it in line with privacy laws where practicable.
We may share limited information with partners (e.g. pet insurers, trainers, product brands) when you access or redeem an offer or when sharing is necessary to fulfil a benefit you requested. Partners are responsible for their own privacy practices.
Personal information may be disclosed to prospective or actual purchasers and their advisers in connection with mergers, acquisitions, restructures or similar transactions subject to confidentiality.
We may disclose information when required or authorised by law, including to regulators, law enforcement agencies, courts or tribunals, the Office of the Australian Information Commissioner (OAIC), or other parties to establish, exercise or defend legal claims or protect rights, property or safety.
We may disclose personal information to recipients outside Australia, including in the United States, United Kingdom, European Union member states, New Zealand and other countries where our service providers operate. Common examples include cloud hosting, analytics, email, customer support and identity verification services. We take reasonable steps to ensure overseas recipients do not breach applicable privacy principles, though they may not be subject to Australian laws. By using the Doggo Services you consent to these overseas disclosures where required.
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. Measures include secure data centres and cloud infrastructure, encryption where appropriate, access controls, multi-factor authentication for internal systems, regular security testing and monitoring, staff training, and incident response procedures. No system is completely secure, so please contact us immediately if you suspect unauthorised access to your account.
We keep personal information only as long as reasonably necessary for the purposes described in this policy or as required by law (e.g. taxation and financial record-keeping). When information is no longer required and we are not legally required to retain it, we take reasonable steps to destroy or de-identify it.
You can usually access and update your information via your account settings. If you cannot find what you need, contact us using the details in section 16 and we may ask you to verify your identity. In some cases we may charge a reasonable fee to provide access (for example to cover retrieval and copying costs) but will not charge you to make a request.
We may refuse requests where providing access would unreasonably impact the privacy of others, where information is subject to legal professional privilege, where providing access would be unlawful or required to be refused, or where the information relates to legal disputes and would not be discoverable. If we refuse, we will provide written reasons and inform you how to complain.
We assess and respond to incidents in accordance with the Notifiable Data Breaches (NDB) scheme. Where we have reasonable grounds to believe an eligible data breach has occurred and serious harm is likely, we will notify affected individuals and the OAIC as soon as practicable and provide recommended steps you can take in response.
Depending on your location you may have additional rights under other privacy regimes (for example EU or UK data protection laws). Contact us if you wish to exercise those rights and we will consider your request in accordance with applicable law.
Privacy Officer – Doggo Trading Pty Ltd
Level 2A, 120 Old Pittwater Road
Brookvale NSW 2100 Australia
Email: [email protected]
If you believe we have breached privacy laws, please contact us in writing with as much detail as possible. We will:
If you are not satisfied with our response you may contact the Office of the Australian Information Commissioner (www.oaic.gov.au, phone 1300 363 992, GPO Box 5218 Sydney NSW 2001) or seek independent legal advice about other remedies.
The Doggo Services are primarily designed for adults. We do not knowingly collect personal information from children under 18 without the involvement of a parent or guardian. If we become aware that we collected personal information from a child without appropriate consent, we will take reasonable steps to delete or de-identify it in line with our legal obligations.
We may update this Privacy Policy from time to time to reflect changes to the law or our practices. The most current version will always be available on www.doggo.com.au and takes effect from the date it is posted. Where changes are material, we will take reasonable steps to notify you, such as by email, in-product notification or a prominent notice on our website.